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Five Course Payment Plan - Save $500!

Enroll in the Full 5-Course Core Program and save $500. Payment plan includes: $200 deposit and 12 monthly payments of $150 – no finance charges, get one course free. Students will be invoiced monthly via PayPal.


Individual Course Enrollment - $500 per course

Course One: Foundations of Event Planning

Foundations of Event Planning examines the many skills event planners are called on to use during the process of executing an event. The course will also examine some common types of events that require the skills of a professional planner.

Course One will focus on the event life cycle and cover the many elements of the event process from initial client meetings to execution of the event. It will also guide students through the process of selecting the necessary materials and human resources. Other topics include budgeting for your event elements, contracts, and evaluation measures.


Course Two: Event Marketing (Pre-Requisite - Course One)

Event Marketing examines all aspects of the marketing mix as they relate to successfully marketing an event.  The course will explore various marketing tools – from the traditional to the emerging – to successfully promote an event.  It will also cover the role of marketing in the event life-cycle, demonstrating the best use of marketing tactics while utilizing evaluation techniques to measure a successful outcome.


Course Three: Event Design & Decor (Pre-Requisite - Course One)

The role of an event planner and manager requires a keen eye for design while factoring in the logistical and risk implications. Event Design and Decor will examine the process of identifying client needs and preferences, researching design options and creating unique decor elements to support the events goals and objectives. Students will learn how to explore the design phase of the event planning process using internal and external team members.


Course Four: Event Production & Logistics (Pre-Requisite - Course One)

Event Production and Logistics will cover the many steps a planner must take to ensure the event goals and objectives are reached in a creative, unique and successful manner utilizing lighting, staging, audiovisual and entertainment elements. This course will cover tools, resources and planning techniques used in event production and examine the logistical steps needed to create and meet planning schedules. Other topics include catering, transportation and ancillary programs.


Course Five: Event Management & Leadership (Pre-Requisite - Course One through Four)

Whether working in a large hotel, for an event planning firm, or starting a business– an event professional is called upon to utilize a variety of skills to successful manage a team.  In Event Management and Leadership, students will gain insight into the skills needed to be successful in a leadership role. This course will also examine the responsibility of event leaders to address environmental issues (Green Events), ethics, risk analysis and quality of events (Service Management).


Specialty Courses

CSEP CONNECTION - COST: $350

An online version of our popular CSEP CONNECTION is available to prepare candidates for the an upcoming testing period. The study sessions include information on how to prepare for the exam, collaboration with fellow professionals and sample case studies to practice the content outline in real event scenarios. For more information contact jill@specialeventsinstitute.com. 

Last modified: Tuesday, February 4, 2014, 2:25 PM