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Start your own Business

This resource library provides supporting materials for the Introduction in Hospitality Management Course BUSN 103, It will offer insight into the hospitality industry through video presentations from industry leaders,  forum discussions and supporting materials.

Start your own Business

Do you dream of a career in event planning? Do you wonder what it takes and what it's really like to work in the field?

Join us for this FREE COURSE on A Career in Events - What's It All About? hosted by Jill S. Moran, CSEP of jsmoran special events and the Special Events Institute.  This five topic course will include a look at a day in the life of an event planner; the various event types and their distinct qualities, benefits and challenges and offer advice on what it takes to succeed in the business.  

Jill S. Moran, CSEP is the author of two award-winning, best selling books on Event and Business Management, has won numerous industry awards for her events and industry contributions and is passionate about helping others find their way into the exciting and exhilarating world of event planning.

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Course One Photo

Foundations of Event Planning examines the many skills event planners are called on to use during the process of executing an event. The course will also examine some common types of events that require the skills of a professional planner.

This course will focus on the event life cycle and cover the many elements of the event process from initial client meetings to execution of the event. It will also guide students through the process of selecting the necessary materials and human resources. Other topics include budgeting for your event elements, contracts, and evaluation measures.

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Course 3 Photo

The role of an event planner and manager requires a keen eye for design while factoring in the logistical and risk implications! Course Three will examine the process of identifying client needs and tastes, researching design options and creating unique decor elements to support the events goals and objectives. You will learn how to explore the design phases of the event planning process through step-by-step processes using internal and external team members.


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Course 4 Photo

The many moving parts of an event and the way they are planned and executed can be thought of as Event Production and Logistics. Events may have few and simple production elements or complex and intricate features but all events will call for careful consideration of how the technical and supporting details are managed. This course will cover technical features of an event as well as the people, services and elements that support the event’s objectives.

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Management photo2

Whether working for a large hotel, corporation, community organization, an event planning firm, or starting a business– an event professional is called upon to utilize a variety of skills to successfully manage a team.  In Event Management and Leadership, students will gain insight into the skills needed to be successful in a leadership role.  This course will also examine the responsibility of event leaders to address environmental issues (Green Events), ethics, risk analysis and quality of events.

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Course One Photo

Foundations of Event Planning examines the many skills event planners are called on to use during the process of executing an event. The course will also examine some common types of events that require the skills of a professional planner.

This course will focus on the event life cycle and cover the many elements of the event process from initial client meetings to execution of the event. It will also guide students through the process of selecting the necessary materials and human resources. Other topics include budgeting for your event elements, contracts, and evaluation measures.

Get Textbooks Read Instructor Bio

Course 2 Photo

Course Two examines all aspects of marketing mix as they relate to successfully marketing an event. This course will explore the different ways you may use various marketing tools – from the traditional to the emerging – for different types of event.


Event Marketing will focus on the role of marketing in the event life cycle – from the beginning through to the end. It will also guide you through the process of when and how to use certain marketing tactics and, as always, putting in place evaluation measures to ensure a successful outcome.

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Sample Course

Interested in test driving one of our courses?  Create a user name and password and you will be sent a key to preview our Event Design and Decor Course.  You'll get a peek at how online courses work, our teaching methods and a glimpse of a few topics and how the material is presented. 

Questions?  Contact us at info@specialeventsinstitute.com and we'll walk you through the process. Or give us a call toll free at 1-855-271-6636.

Course 2 Photo

Course Two examines all aspects of marketing mix as they relate to successfully marketing an event. This course will explore the different ways you may use various marketing tools – from the traditional to the emerging – for different types of event.


Event Marketing will focus on the role of marketing in the event life cycle – from the beginning through to the end. It will also guide you through the process of when and how to use certain marketing tactics and, as always, putting in place evaluation measures to ensure a successful outcome.

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Academic Photo

For those in charge of planning academic events at universities, colleges and educational institutions, the Academic Events Specialty course will demonstrate how events for students, alumni, benefactors, professors and administrators can be produced on time and on budget while considering the unique styles of each event participant.  A focus on protocol, safety, event preparation and flow, and vendor/supplier relations will help the academic planner meet fiscal and branding goals.

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Corporate Photo

The Corporate Events Specialty course will help internal or external planners prepare for the complexities of planning corporate events.  From trade shows, product launches and conferences to sales incentive, team building and recognition events, students will be exposed to the processes used to produce events in a corporate setting. 

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Social Course photo

The Social Event course will cover the unique features of social events. Students will identify methods of marketing and securing business in the social event sector.  Students will gain an understanding of the approach and methods to respond to the unique needs of the social event market. Types of social events discussed include: Galas, Parties, Children’s Events, Teen Events (Sweet 16, Bar/Bat Mitzvahs, and Graduation), Commemorative Celebrations, Engagements, Showers, Anniversaries, and Birthdays.

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Community Photop

Events occur weekly in communities worldwide. How can a professional planner add value to the experience?  In the Community Events Specialty course, students will learn how to use professional skills to increase attendance, improve the look and feel of the event and create safe and successful experiences for attendees.



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Weddings Photo1

The Wedding Specialty course will cover the many elements that go into planning a wedding celebration. Students will learn the rituals and customs of traditional weddings, contemporary trends and practices and pricing and planning techniques. The course will also cover design elements that pertain exclusively to weddings while building upon the event planning skills mastered in the Core Courses.

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Nonprofit photo

The nonprofit sector offers many opportunities for the professional planner. From fundraising galas to community awareness events – gatherings allow the nonprofit client to share information and enlist valuable support.  Event planning skills are essential to create safe and successful experiences for the client and their supporters or members. This course will examine how a professional planner can assist cause-related groups to bring their events to a new and professional level. Other topics include working with nonprofit committees, meetings, conference and income-generating elements of a nonprofit event.

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Start your own Business

Do you dream of a career in event planning? Do you wonder what it takes and what it's really like to work in the field?

This five topic course will include a look at a day in the life of an event planner; the various event types and their distinct qualities, benefits and challenges and offer advice on what it takes to succeed in the business.  

The guest lecturer, Jill S. Moran, CSEP, is the author of two award-winning, best selling books on Event and Business Management, has won numerous industry awards for her events and industry contributions and is passionate about helping others find their way into the exciting and exhilarating world of event planning.

Read Guest Lecturer's Bio

Course One Photo

Foundations of Event Planning examines the many skills event planners are called on to use during the process of executing an event. The course will also examine some common types of events that require the skills of a professional planner.

This course will focus on the event life cycle and cover the many elements of the event process from initial client meetings to execution of the event. It will also guide students through the process of selecting the necessary materials and human resources. Other topics include budgeting for your event elements, contracts, and evaluation measures.

Course 2 Photo

Event Marketing will focus on the role of marketing in the event life cycle – from the beginning through to the end. It will also guide you through the process of when and how to use certain marketing tactics and, as always, putting in place evaluation measures to ensure a successful outcome.

Course 3 Photo

The role of an event planner and manager requires a keen eye for design while factoring in the logistical and risk implications! Course Three will examine the process of identifying client needs and tastes, researching design options and creating unique decor elements to support the events goals and objectives. You will learn how to explore the design phases of the event planning process through step-by-step processes using internal and external team members.

Course 4 Photo

The many moving parts of an event and the way they are planned and executed can be thought of as Event Production and Logistics. Events may have few and simple production elements or complex and intricate features but all events will call for careful consideration of how the technical and supporting details are managed. This course will cover technical features of an event as well as the people, services and elements that support the event’s objectives.

Management photo2

Whether working for a large hotel, corporation, community organization, an event planning firm, or starting a business– an event professional is called upon to utilize a variety of skills to successfully manage a team.  In Event Management and Leadership, students will gain insight into the skills needed to be successful in a leadership role.  This course will also examine the responsibility of event leaders to address environmental issues (Green Events), ethics, risk analysis and quality of events.

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SEM

Special Events Management Resource Library provides instructional resources, educational tools, and planning worksheets to support event management curriculum. 

The library provides online content and video instruction on the necessary elements of planning an event from start to finish including the exploring event elements, proposal and client presentations, site and vendor selection, contracting, budgeting, event marketing and promotion, design and decor, production and logistics, human capital management, risk and safety and evaluation.

 

Course One Photo

Foundations of Event Planning examines the many skills event planners are called on to use during the process of executing an event. The course will also examine some common types of events that require the skills of a professional planner.

This course will focus on the event life cycle and cover the many elements of the event process from initial client meetings to execution of the event. It will also guide students through the process of selecting the necessary materials and human resources. Other topics include budgeting for your event elements, contracts, and evaluation measures.

Get Textbooks Read Instructor Bio

Start your own Business

Do you dream of a career in event planning? Do you wonder what it takes and what it's really like to work in the field?

This five topic course will include a look at a day in the life of an event planner; the various event types and their distinct qualities, benefits and challenges and offer advice on what it takes to succeed in the business.  

Start your own Business

Do you dream of a career in event planning? Do you wonder what it takes and what it's really like to work in the field?

This five topic course will include a look at a day in the life of an event planner; the various event types and their distinct qualities, benefits and challenges and offer advice on what it takes to succeed in the business.